Your Business and Your Wealth, Planned as One

For most founders, the company and the personal balance sheet get advised in separate rooms. A CPA who files, an attorney who structures, an advisor who manages whatever's left over. We bring it under one roof: entity structure, QSBS qualification, retirement plan design, and the eventual exit, coordinated so a decision in one column doesn't quietly cost you in another.

What they were looking for: Someone to provide ongoing guidance regarding their equity compensation, help them stay diversified out of their companies, and investment help. They want to spend their time focused on their families and career, and are looking for someone to focus on the finances.

What We Did

We made a plan to begin selling the RSUs as they vested, and to begin selling the company stock from previous RSU vests that hadn’t been sold. Based on household liquidity, we made a plan to start exercising Mary’s ISOs to make sure they would have some liquidity in the case of a tender offer or going public. 

We made a plan to help them pay themselves each pay check by creating a brokerage account that they direct deposited to each paycheck. All sales and equity grants are sold or held based on their capital gain treatment and income levels to ensure we are paying the least tax possible.

Live in a high-tax state?

If you live in a state like New York, California, New Jersey, or Connecticut, taxes can quietly become one of your largest lifetime expenses. While you can't control tax rates, you can control how you plan around them.

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